The spirits of hundreds across the country were lifted on Friday — which was globally celebrated as Valentine’s Day — as Campari brought Red Passion Moments with exquisite gifts.
Campari lifts spirits across the island on Valentine’s Day
With Campari ladies adorned in full red, the brand turned some Jamaican town centres into flaming centres of passion, fun, and celebration, bringing love to participant’s hearts with a touch of Red Passion Moments, whether they are smitten, single, or in quest of love.
These towns included Sam Sharpe Square in St. James, Ocho Rios town centre in St. Ann, May Pen town centre in Clarendon, and St. William Grant Park and the Waterfront both in downtown Kingston, where Campari had consumers stepping into a world of red-hot romance and fiery fun, where the spirit of Valentine’s Day came alive in bold and unexpected ways.
According to Mark Telfer, Brand Manager, Campari, “We ensured everyone was immersed into a world of flaming romance and a touch of passionate fun as Campari brought the spirit of Valentine’s Day to many lives in daring and surprising ways.”
“Whether you’re single, searching for love, deeply in love with that special someone or even in your dating season era, Campari added a little bit more love to everyone’s life. With impromptu moments which fostered happiness and connection, consumers experienced the unexpected and basked in the thrilling giveaways that made their hearts skip a beat and grew fonder,” Telfer said.
With games, photo ops, and other entertaining activities, this was an interactive event that embodied passion and love.
“Campari brought the love to you! We’re always happy to honor love in all its manifestations, and we are glad we did that this Valentine’s Day, not just for couples,” stated Telfer.
“Campari Red Passion Moments is here to remind everyone that love is brave, beautiful, and always worth celebrating, whether you’re in a relationship, enjoying the dating scene, or embracing self-love. Campari will continue to infuse Valentine’s day with vivid vitality, treasured moments, a dash of fiery desire and undoubtedly passionate moments,” Telfer said.
