Kingston Industrial Garage (KIG) recently wrapped up Subaru’s exciting ‘Buy One to Win One’ promotion, which kicked off on Friday, September 6, as part of the highly anticipated Subaru Weekend.
KIG Wraps Up Exciting Subaru Weekend With “Buy One To Win One” Promotion
The celebration, which ran until Sunday, September 8, highlighted the Subaru brand and its loyal fanbase in Jamaica. The promotion offered buyers of any Crosstrek, Forester, or Outback model a 1 in 50 chance to win a 2024 Subaru, attracting car enthusiasts from across the island.
The event featured high-energy Electronic Dance Music (EDM), refreshing treats, and a showcase of Subaru’s impressive SUVs. KIG’s Marketing and Sales Manager, Judith Denton, Subaru Owners Club of Jamaica President, Jason Wilson, and Subaru enthusiast and influencer, Kristia Franklin, all addressed attendees.
“We were here to show our Subaru family some love,”
Denton said, noting that the Subaru Weekend included food, music, test drives, financial consultations, games, tire-changing workshops, and plenty of prizes.
Denton also praised Subaru’s longevity. “Ninety-six percent of Subarus purchased a decade ago are still on the road today,” she said, commending the brand’s durability and focus on safety. She highlighted Subaru’s innovative X-MODE feature, which enhances traction on challenging terrain through its Symmetrical All-Wheel Drive system. During the weekend, Subaru owners enjoyed a 15% discount on parts and $900 car wash services.
Jason Wilson spoke about the strong sense of community within the Subaru family, saying, “Subaru owners are like family,” and shared his excitement about how the promotion deepened those bonds. Kristia Franklin shared her experience driving Subaru’s vehicles, noting their spaciousness, safety features, and pet-friendly design. She also wished all participants luck in the promotion.
Adding to the event’s excitement, Miss Jamaica World 2023, Shanique Singh, made her final appearance as reigning queen. She participated in the tyre-changing workshop and engaged with attendees.
With Subaru Weekend concluded, KIG’s ‘Buy One to Win One’ promotion left a lasting impression, successfully celebrating the brand and its dedicated customers.
Be sure to visit Kingston Industrial Garage at 381 Spanish Town Road
Keep up with their Instagram Page at @kigjamaica
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