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Dior to host first-ever runway show in South Korea

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This April, the French luxury house will travel to Seoul to show its pre-fall 2022 collection.

Dior is bringing its pre-fall 2022 collection to Seoul. The LVMH-owned French luxury house will stage a runway at the Ewha Woman’s University on 30 April, marking its first-ever show in Korea.

Dior to host first-ever runway show in South Korea

“This year, the house is forging new powerful ties with the Republic of Korea,” Dior chairman and CEO Pietro Beccari said in a brand statement. The company will also partner with Ewha Womans University as part of Women@Dior, a student mentoring and education program launched in 2017.

Dior Korea Fashion Show

South Korea is rising to the ranks of luxury’s agenda. The luxury market in the region grew 4.6 percent from 2020 to 2021, reaching $14.2 billion as of December, according to Euromonitor as the pandemic spurred domestic spending. Korea’s high-profile celebrities also command star power globally: last year, Dior named South Korean singer Jisoo of Blackpink as its new global ambassador for both fashion and beauty. Her partnership with the brand during Paris Fashion Week helped draw attention online, with the brand’s live stream reaching 140 million views. This audience is becoming a higher priority for LVMH as a whole: Louis Vuitton and Tiffany have also named Korean stars BTS and Blackpink’s Rosé as brand ambassadors, respectively.

Written By: Ezreen Benissan for Vogue

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#Dior to host first-ever runway show in South Korea

#Dior to host first-ever runway show in South Korea

#Dior to host first-ever runway show in South Korea

#Dior to host first-ever runway show in South Korea

#Dior to host first-ever runway show in South Korea

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