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STERLING CELEBRATES 20 YEARS WITH $5 MILLION INVESTMENT IN CRIME STOP

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At a Press Briefing to mark the milestone of their 20th Anniversary (on Tuesday, April 27), Founder & CEO Charles Ross committed J$5 million to the Crime Stop programme over the next three years.

“We believe a critical component of helping investors secure their financial legacies is in supporting key social initiatives – particularly the fight against violent crime,” said Ross. “We have been a supporter of the Crime Stop programme since its inception.”
With some 2701 arrests from just over 29,000 tips, over $45m paid out in rewards and over J$1.1 billion recovered between September 19819 to March 2021, the Sterling Chairman said Crime Stop has been making steady inroads in the challenging journey towards greater security through reduced crime and violence.

Also at the press briefing, Sterling reconfirmed their commitment to community development. Their recent Corporate Social Responsibility (CSR) activities saw support, through sponsorship of educational initiatives such as the Math Olympiad and the UWI Science Conference, as well as hospitals, children’s homes and sporting events.

STERLING CELEBRATES 20 YEARS WITH $5 MILLION INVESTMENT IN CRIME STOP

With an eye on the future, Ross pointed out that the company’s focus is on “helping our clients preserve their legacy through financial security, which also encompasses physical security, the security of property, and also the preservation of individual health.” The company has been broadening its focus to take in mutual funds and managed equity exposure via Structured Notes.

Sterling Asset Management
Mr. Charles Ross, CEO – Sterling Asset Management, and Mrs. Sandra Glasgow, Chairman – National Crime Prevention Fund, sign $5M agreement for Crime Stop

Mr. Ross reflected on Sterling Asset Management’s twenty years of providing greater value to investors. He spoke of the rationale for starting the investment firm while the nation was still exiting the depths of the 1990’s Financial Crisis. The crisis left many investors, both at home and abroad, wary of the local market, as local companies defaulted on their loans and several financial institutions either disappeared completely or were bailed out by the Government.

In 2001, the focus on short-term REPO rates had led investors to ignore or discount the long-term effects of devaluation and of compound interest. Additionally, inflation had eroded the value of savings and investments. There was a gap for medium to long-term investments with higher risk-adjusted returns. To fill that gap, Ross outlines, Sterling adopted a multi-faceted strategy.
“One pillar of our philosophy toward creating greater value is continuous investor education,” he said. Over its 20 years, the company has held over 30 briefings and educational events geared at creating more knowledgeable investors, along with over 500 articles on various aspects of the markets and wealth-building published in the print media. Sterling also pursued a contrarian investment strategy with a distinct focus on US$ dollar investments, on bonds rather than repos (one of the first Jamaican firms to focus on the US$ and bond markets) and seeking the higher returns and relative safety offered by Global bonds.

Sterling Asset Management
Mr. Charles Ross, CEO – Sterling Asset Management, and Mrs. Sandra Glasgow, Chairman – National Crime Prevention Fund

Mr Ross said the strategy has paid off handsomely for Sterling clients, with US$10,000 invested in the company’s mutual fund in 2003 now worth over US$71,000. It has also helped the company to weather several crisis periods, with gains of 20-30% during the European Debt Crisis of 2012-14, and 17% during the COVID-19 -induced financial meltdown of 2020. Sterling’s foresight and prudence in guarding its clients’ investments led to the call for investors to exit Barbados bonds ahead of the 2018 default. Sterling Investments Limited was also the first to launch a Dividend Reinvestment and Complementary Share Purchase programme on the Jamaica Stock Exchange.

The presentations at the press briefing looked at the past, the present and the future of the investment company. The company took great pleasure in unveiling its new ad campaign for 2021.

“Sterling,” says CEO Charles Ross, “will strive to remain agile, focused and shrewd so as to build on our clients’ successes and grow towards the goal of becoming the top Asset Management firm in the Caribbean.”

Press Release courtesy of:

Julia Vaz
Vaz Communications
Email: julia@vazcommunications.com
Telephone: 876-841-2986

#STERLING CELEBRATES 20 YEARS WITH $5 MILLION INVESTMENT IN CRIME STOP

#STERLING CELEBRATES 20 YEARS WITH $5 MILLION INVESTMENT IN CRIME STOP

#STERLING CELEBRATES 20 YEARS WITH $5 MILLION INVESTMENT IN CRIME STOP

#STERLING CELEBRATES 20 YEARS WITH $5 MILLION INVESTMENT IN CRIME STOP

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