Emily in Paris is Netflix’s “Rom-Com” almost coming of age series that was recently released. We here at Haute People love the Parisian Culture and immediately jumped on the bandwagon and was a bit disappointed, to say the least with the show from a Digital Marketing perspective.
If you would like to hear our review of the series and all the things the show got wrong, keep reading.
Emily in Paris is an American comedy-drama streaming television series created by Darren Star that premiered on Netflix on October 2, 2020. The series stars Lily Collins as the titular character, Emily, an American woman moving to Paris for a job opportunity. There, she struggles to succeed in the workplace while searching for love and experiencing culture clash with her “boring” Midwestern upbringing. It also stars Ashley Park, Philippine Leroy-Beaulieu, Lucas Bravo, Samuel Arnold, Camille Razat, and Bruno Gouery.
Emily is sent to Paris to replace her boss after finding out she’s pregnant at a Posh Paris Marketing Agency. It’s not 100% clear what Emily’s title is but let’s call it “Social Media Coordinator”. Before we go any further let’s break down what’s involved with this position:
Social Media Coordinator job description: Job requirements and qualifications
The Social Media Coordinator job description should contain the following requirements and qualifications:
- X years of experience as a Social Media Coordinator or similar role
- Social Media Strategist using social media for brand awareness and impressions
- Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+ and other social media best practices
- Understanding of SEO and web traffic metrics
- Experience with doing audience and buyer persona research
- Good understanding of social media KPIs
- Familiarity with web design and publishing
- Excellent multitasking skills
- Critical thinker and problem-solving skills
- Team player
- Good time-management skills
- Great interpersonal and communication skills
- BA in Marketing or similar relevant field.
Everything Emily in Paris Got Wrong
Not Implementing Strategy
Let’s be real for a sec, Emily did none of the things above! She’s always talking about creating strategies and we never see her implementing those strategies. The closest we saw was when she “saved” her boss from a strategy meeting with the mattress company where she had the innovative idea to put the mattress in a popular location and invited people to “sleep with”. That was a pretty clever idea and I might actually use that if I get a mattress client.
Insubordination
Maybe we can link this to the fact she is American and used to getting her own way but sis thinks she’s all that and a bag of chips and the instructions from her boss go over her head. We are all for being confident and putting yourself out there, but there is a fine line between confidence and insubordination.
Unrealistic Growth on Instagram
Did anybody else notice how Emily grew literally overnight on Instagram? She started with a little over 40 followers and ended up with over 40k!! Who are these followers and where are they from? Are they her American audience who are intrigued by what she’s doing in Paris? Or are these her Paris followers? If it’s the latter, this is so false as half the people don’t speak her language, and Emily did not go to that many events or include different content styles. We saw her doing the usual stuff as an “American in Paris” but nothing really stood out for her to see that amount of growth. That is not how the Instagram algorithm works.
Language Barrier
How did Emily expect to communicate with people if she can’t speak the language? Even with the help of an App it still did not make any sense whatsoever! We soon realized that Emily went to her default setting by mainly speaking with people who only spoke English — even her boss said it a few times. It was just not smart. One would think the quickest way to learn a language is to speak with other native speakers — Emily did the opposite and spoke English.
Solution for Everything
Is it just me or does it seem like Emily has the magic fix for everything! There was one episode where Emily discovered her Boss had no longer worked with a brand and the other employees were not allowed to say the company name or speak of the situation. Bright-eyed and bushy tallied Emily caught wind of this and got herself invited to an Influencer event then had lunch with the lady where she started pitching the company and her services. In the real world, this would have been grounds for termination as she went behind the company’s back to pitch to a client they no longer work with. Let’s not forget the situation with the company dinner where Emily used the help of her neighbor to secure a Restaurant on short notice and provide meals in short order. This just not happen in real life!
Emily in Paris was a great show with lots of fun and cute moments and this was not an attempt to bash the series. We just wanted to shed some light on all the things they got wrong which made no sense in the real world.
#Everything Emily in Paris Got Wrong
#Everything Emily in Paris Got Wrong
#Everything Emily in Paris Got Wrong
#Everything Emily in Paris Got Wrong
#Everything Emily in Paris Got Wrong
