Developed by a team of leading salon professionals, the Hydra2O Hair Care regimen is a unique system that exceeds the performance of traditional salon products, which don’t perform well on 4C textured hair to hold in water and not become dry. Hydra2O’s hero product The Curlformer features breakthrough Hydrogel Technology that collects and locks in exactly the right amount of hydration that curly hair needs. It creates a seal that locks in water and doesn’t let it evaporate as quickly as other products. The defined curl pattern you see when the hair is wet remains the defined curl pattern you see when the hair is dry. All this while giving balance and luminous shine to all curly hair textures, for long-lasting style without compromising the health & integrity of the hair.
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“We are excited to fill the void in the professional beauty space for curl hydration products that are more effective than the leading professional options on the market,” says co-founder Linda Hamilton, who is the lead executive of the brand with 20 years in the salon business and a lifelong passion in training, education and helping people grow. Her business partner and master stylist, Rhonda Lawing shares, “Our new AQUACURL Collection along with The Curlformer is an affordable curl care system that will transform the lives of women by finally giving them the solution to be curly with confidence.”
Hydra2O Hair Care’s AQUACURL Super-Hydrating Shampoo and Conditioner will be available in Mid-July 2019 for $22.00 each at hydrahaircare.com.