There I was on YouTube scrolling through my subscriber’s list and watching videos when I kept seeing “Toast” by Koffee in my recommendations. I kept ignoring it as I thought it was just another young artiste trying to buss with the same cliche lyrics and style while trying to be different.
A few days later I saw the same Koffee but this time with Chronixx and finally decided to watch. I was blown away by her lyrical prowess and how easily and comfortably performing came to her. I can only describe her sound as unique and she has carved a niche for her voice and her genre which can be likened to Dub Poetry with a Reggae Sound and a hint of Rap. Think of Koffee as a female version of Chronixx infused with a touch of Proteje’ and oddly enough, these are her mentors as she has been touring with them both!
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With the mission to use Jamaica’s Roots and Culture in music to empower the youth of her generation, it was no surprise that her video for “Toast” has garnered over 6.4 million views on YouTube. The visuals are real and show the day to day life in Jamaica from playing football to chilling out on the corner for which viewers can truly connect with. Toast offers a feel-good vibe which speaks about gratitude and having greatness bestowed on her right-hand which resonates well with the viewers.
The next time you are on YouTube, search for Koffee and give her a listening ear, it will be well worth it and you won’t be disappointed.
Born in Spanish Town, just outside of Kingston, Jamaica, Koffee was bought up alone by her hardworking mother, her father having left for New York when Koffee was an infant. “Mummy struggled so I didn’t have to,” remembers Koffee. An occasional actress who works for the Ministry of Health and who gives sex education and body positivity talks to young people, Koffee’s mum sheltered her daughter from a lot of the violence that afflicted their community. “I was aware of curfews and shootings growing up but it wasn’t necessarily a reality for me because I didn’t experience anything directly,” she says. “I would hear about gunshots over in [neighbouring] Gordon Pen, but where I live, in Eltham View, it’s a mellow vibe. It’s a pretty friendly community, we know each other for the most part and we get along well.”
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